Last updated: April 5, 2026
1. Introduction
Welcome to Pulse, a service of Brentmoor, Inc. ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you use our social media management app for Facebook and Instagram.
2. Data We Collect
We collect the following types of data to provide and improve our service:
- Account Information: Your name, email address, profile picture, and login credentials collected during registration and Facebook or Apple sign-in.
- Facebook & Instagram Page Data: Page name, page ID, profile picture, category, follower counts, and page content including posts, comments, mentions, and reviews.
- Direct Message Content: Incoming and outgoing message content from Facebook Messenger and Instagram Direct Messages, processed to display in our unified inbox and to generate AI-powered replies.
- Comments & Engagement Data: Comments on your posts (including commenter names, profile pictures, and comment content), mentions, reviews, reactions, and engagement metrics such as likes, shares, and impressions.
- Page Insights & Analytics: Audience demographics (age, gender, location), follower online activity patterns, and per-post performance metrics including impressions, reach, clicks, and video view data.
- Contact & Lead Data: We create contact profiles for people who interact with your pages. This includes their name, profile picture, interaction history (comments and messages), and a lead score generated from their engagement patterns.
- User-Uploaded Content: Knowledge base documents (such as PDFs) that you upload to customize AI replies, and media files (photos and videos) that you upload for publishing to your pages.
- Usage Data: App interactions, feature usage, and response analytics.
- Subscription & Purchase Data: Your subscription tier, subscription status, billing period dates, and purchase history. We do not collect or store payment card numbers, bank account details, or other financial instrument data—all payment processing is handled directly by Stripe.
3. How We Use Your Data
We use your data for the following purposes:
- Displaying your messages, comments, mentions, and reviews in a unified inbox so you can manage all interactions in one place.
- Processing incoming messages and comments to generate AI-powered auto-replies on your behalf, using your page content and uploaded knowledge base documents to keep replies accurate and on-brand.
- Classifying comments by priority (questions, complaints, buying signals, spam) to help you respond to the most important interactions first.
- Generating lead scores and contact profiles from interaction data to help you identify high-intent prospects.
- Displaying page analytics, audience demographics, and post performance metrics to help you understand your audience and improve your content.
- Publishing and scheduling posts, photos, carousels, and videos to your Facebook and Instagram pages.
- Delivering push notifications when new comments, messages, or mentions are received on your pages.
- Communicating with you about your account and service updates.
- Processing subscriptions, determining your plan tier and feature entitlements, enforcing usage limits, and managing billing periods.
4. Third-Party Service Providers
We share data with the following third-party service providers who process data on our behalf to deliver our service. We do not sell your data to third parties.
- Meta (Facebook & Instagram): We integrate with the Facebook and Instagram Graph API to read and send messages, sync comments and posts, publish content, retrieve analytics, and receive real-time webhook notifications. By connecting your pages, you authorize Pulse to access your page data as permitted by Meta's Platform Terms.
- Anthropic: Message content, comment text, and page context are sent to Anthropic's Claude AI to generate auto-replies, classify comments, score leads, generate captions, and produce audience profiles. Data sent to Anthropic is processed according to their data usage policies and is not used to train their models.
- Convex: All application data (messages, comments, user accounts, page data, lead profiles, and AI settings) is stored and processed on Convex's cloud infrastructure.
- Expo: Push notification delivery is handled through Expo's notification service, which processes device tokens and notification content.
- Stripe: Subscription billing and payment processing is handled by Stripe. When you subscribe to a paid plan, Stripe collects and processes your payment information directly. We receive only your subscription status, tier, and billing period dates—never your payment card or bank details. Stripe's processing of your payment data is governed by the Stripe Privacy Policy.
5. Data Retention
We retain your data for as long as your account is active and as needed to provide the service. Message and comment data is retained to power your inbox, analytics, and lead scoring. When you disconnect a Facebook Page, all associated data (messages, comments, posts, AI settings, and lead profiles) for that page is permanently deleted. You can request deletion of your entire account and all associated data at any time.
6. Data Security
We implement appropriate technical and organizational measures to protect your data, including encrypted data transmission (TLS), secure authentication via OAuth, and access controls that limit data access to authorized personnel only.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Deletion: Request deletion of your personal data through our Data Deletion page or by contacting us.
- Correction: Request correction of inaccurate personal data.
- Portability: Request your data in a portable format.
- Withdrawal of Consent: Disconnect your Facebook account at any time through Settings to revoke access to your page data.
8. Data Deletion
To delete your data, see our Data Deletion page for instructions on how to remove your data from Pulse.
9. Children's Privacy
Pulse is not intended for use by anyone under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child, we will take steps to delete that information.
10. Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a revised "Last updated" date. Your continued use of Pulse after any changes constitutes your acceptance of the updated policy.
11. Contact Us
If you have any questions about this privacy policy or our privacy practices, please contact us at: support@joinpulse.marketing